Our story has its seeds in the 1920s, when the Concord Chamber of Commerce established a Retail Trade Board, made up primarily of downtown retailers. The two organizations worked together to improve the vitality of the City and its downtown for the benefit of businesses and community members.

Throughout the 1970’s and 80’s, there was a great deal of development activity in downtown Concord, including the renovation of Eagle Square and Bicentennial Square and the building of the Firehouse (State Street) and Durgin (School Street) garages. Many longtime Concordians will recall “Old Fashioned Bargain Days”, an event started in1974 by the members of the Retail Trade Board. For many years, Bargain Days was a downtown wide sidewalk sale designed to allow local retailers to sell out-of-season goods and make way for fall merchandise.

The merchants and volunteers who were most involved with “boosting” the downtown created , commonly called DCI, in the early 1980s. DCI took responsibility for Old Fashioned Bargain Days, started the Downtown Dollars program, and served as the hub for downtown events and volunteer activities.

After many years, DCI volunteers teamed up with City staff and Concord 2020 to prepare an application to the National Main Street Program. In 2001 the program was accredited, and Main Street Concord was born. With generous financial support from the downtown community and the New Hampshire Main Street Center, the new board of directors of Main Street Concord hired its first full-time staff member, opened an office, and established committees, work plans, and goals based on the ‘4-point approach’ of the national program.

The mission of Intown Concord is to promote and enhance the business environment, cultural activities, housing and appearance of historic downtown Concord.

After a period of rapid growth and the transformation of its summer sales event into the Market Days Festival extravaganza, Main Street changed its affiliation with the national Main Street program and became Intown Concord in 2011. Our Mission remains the same, and our focus is as clear as ever; making downtown Concord great for residents and guests every day of the year.

With the “Complete Streets” Main Street Re-Development Project complete, the newly transformed downtown is as safe, attractive, and exciting as it’s ever been.

Come see for yourself!